Experience

Overview

Excellent writer and presenter with a passion for storytelling
Autonomous learner, natural team leader and driven collaborator
15+ years of advertising + healthcare communications experience

KNACK HOUSE

President

August 2020 - Present

GENENTECH

Digital Content Strategist,
Business Analyst (Magnit Contractor)

June 2022 - May 2024

ENTRÉE HEALTH

Senior Vice President,
Associate Creative Director, Copy

May 2010 - July 2020

CLINE DAVIS & MANN,
Senior Copywriter

May 2008 - April 2010

Copywriter, content strategist, creative director and consultant. Clients include pharmaceutical and life sciences companies, healthcare advertising agencies, nonprofits, and start-ups.

Led a team of 20 subject matter experts to roll out a series of tools that enable users users to search and navigate content across Genentech’s vast digital ecosystem
Developed an enterprise-wide content taxonomy to improve digital discoverability and accessibility; set KPIs aligned to digital transformation goals
Ran a concurrent customer pilot with several specialty practices to define use cases and understand customer needs prior to rollout

Led multiple teams, product portfolios, cultivated successful client relationships, and oversaw a $15MM book of business. Clients include: Genentech, Pfizer, Novartis, Merck, Novo Nordisk, EMD Serono, and ViiV Healthcare. Therapeutic Areas include: neurology, ophthalmology, oncology, immunology, public health, women’s health, autoimmune, respiratory, and rare disease
Developed creative, strategic solutions resulting in new business wins and increased revenue/SOWs
Key player in shaping cultural initiatives, staffing decisions, and change management

Day-to-day copywriter on multiple brands. Launched several patient support programs and a successful creative campaign that attributed to growing a new account by 400%.

Education

University of Central Florida, Orlando, FL

B.A., Advertising & PR

Class of 2007, Cumulative GPA: 3.8

Volunteer Mentorships

June 2016 - Present

Mentor for three organizations focused on Diversity, Equity & Inclusion:

• The Multicultural Ad Intern Program (MAIP)

• Women Who Create

• Third Eye Collective

Facilitator for #IAmRemarkable, a women’s empowerment initiative focused on breaking modesty norms and glass ceilings

Skills and Proficiencies

Agile Methodology
Veeva Vault, Google Workspace, Microsoft 365
Generative AI Prompt Engineering
Multilingual: fluent English and Spanish; basic French and Hindi

CLIENTS